Today, it is extremely important to measure and understand the success of a website that exists on the internet. Monitoring the performance and user behavior of websites provides site owners with important information and helps them make improvements. There are many web analytics tools that arise out of this need. Yandex Metrica is one of the most popular tools for website analytics. In this article, we will discover what Yandex Metrica is, its features, advantages and how to use it.
What is Yandex Metrica?
Yandex Metrica is a web analytics tool developed by Yandex. Yandex is one of Russia’s largest search engines and offers Metrica a powerful tool for website owners to use to measure their site’s performance, analyze user behavior and improve their marketing strategy. Yandex Metrica stands out with its user-friendly interface and comprehensive data analysis features.
Features of Yandex Metrica
1. Real-Time Data: Yandex Metrica provides real-time data analysis. This feature allows you to track the number of instant visitors to your website, which pages the visitors are browsing and from which sources they come from.
2. User Behavior Analysis: Yandex Metrica monitors the behavior of visitors on your website in detail. You can view which pages they clicked on, how long they stayed, what links they clicked on, and more. This information provides a valuable source of information to improve user experience and increase conversion rates.
3. Source of Traffic: Yandex Metrica monitors the source of traffic to your website. Organic traffic from search engines, tr from social media platforms
You can track banners, traffic from ads, and more. This information is important for optimizing your marketing strategies.
4. Goals and Conversions: Yandex Metrica allows tracking of the goals and conversions you set on your website. For example, if you are an e-commerce site, you can track purchases, form fillings or subscriptions on Yandex Metrica. In this way, you can analyze the rate of achieving your goals and make improvements.
5. Session Replay: You can record all the actions of visitors on the site, such as clicking, page scrolling, key presses and mouse movements, and by watching these recordings, you can understand how visitors interact with your site and why some of them leave before they reach the conversion stage. In addition, you can evaluate the usability of the site by comparing the records of the specially created pages of the site for desktop, mobile and logged in users. The ability to record up to 150,000 sessions per day is provided so you don’t miss anything important.
Advantages of Yandex Metrica
Yandex Metrica has many advantages for users. Here are some prominent advantages:
1. Free Plan: Yandex Metrica offers a free plan. With this plan, you can perform basic analysis of a website and monitor user behavior. If you need more advanced features and more data, you can upgrade to paid plans.
2. Comprehensive Data Analysis: Yandex Metrica provides comprehensive data analysis with a user-friendly interface. You can track many important metrics such as the number of visitors, page views, average visit time, rate of achieving goals.
3. Real-Time Notifications: Yandex Metrica provides real-time notifications. You can instantly monitor the traffic coming to your website and be informed about important changes instantly.
Using Yandex Metrica
Yandex Metrica is very easy to use. Here are the basic steps:
1. Register with Yandex Metrica: To register with Yandex Metrica, you need to create a Yandex account.
2. Add Your Websites: Add your websites in your Yandex Metrica account. You will receive a unique tracking code for each website.
3. Add the Tracking Code to Your Websites: Add the tracking code you received from Yandex Metrica to the pages of your websites. This allows Metrica to monitor your website and collect data.
4. Analyze Data: Analyze data from Yandex Metrica interface. Evaluate your website’s performance by examining visitor numbers, user behavior, the source of traffic, and other metrics.
Yandex Metrica is a powerful web analytics tool for website owners. It helps you understand and improve the performance of your website with its many features such as real-time data analysis, user behavior analysis, traffic source tracking and goal achievement tracking. Offering a free plan and having a user-friendly interface also makes Yandex Metrica a preferred option. If you want to measure and improve the success of your website, trying Yandex Metrica will be an important step.
